NICO General and NICO Life have officially formalised a sponsorship partnership with the Lilongwe Motor Show through a symbolic presentation held today, marking a significant step in strengthening engagement with customers and key audiences in Malawi’s automotive and lifestyle sector.
The partnership reflects NICO’s broader commitment under the One NICO vision to collaborate with platforms that enable meaningful interaction with customers while delivering innovative and relevant financial solutions.
Speaking during the event, Zalimba Makawa, Head of Business and Distribution Channels at NICO General, underscored the intent behind the partnership and the Group’s focus on customer-centric innovation:
“At NICO, we are intentional about aligning with platforms that allow us to engage meaningfully with our customers. The Lilongwe Motor Show presents a unique opportunity to connect with a diverse and relevant audience, while showcasing solutions that respond to real, everyday needs. We continue to design offerings that go beyond traditional insurance, such as our Mzati Funeral Cover linked to motor insurance, which extends protection from the vehicle to the people behind it.”
The Lilongwe Motor Show continues to position itself as a leading platform for business engagement and market visibility. Chief Executive Officer of the event, Alinane Njolomole, reflected on its growth and vision, adding:
“We started the Motor Show with a vision to create a strong platform that connects businesses and audiences. Today, we are focused on growing it into the number one marketing platform in Malawi, delivering value to both exhibitors and the public.”
The Lilongwe Motor Show is widely recognised as one of Malawi’s premier automotive and lifestyle exhibitions, bringing together businesses, innovators, and consumers in an interactive environment that promotes industry growth, awareness, and economic activity.
Through this partnership, NICO General and NICO Life aim to leverage the platform to enhance customer engagement, increase awareness of insurance and financial solutions, and provide real-time, accessible services to a diverse audience, including vehicle owners, prospective buyers, corporate clients, and families.
The collaboration is expected to deliver mutual benefits, including increased brand visibility for NICO, an enhanced event experience for attendees, and strengthened positioning of the Motor Show as a key national marketing and engagement platform.